02 — ABOUT AVARI HOSPITALITY
Experience. Insight.
Execution.
Practical advice backed by
a team with real operational experience
Avari Hospitality was co-founded by Anjana Pandya and Taher Tafader, and is built around a team of senior hospitality and real estate executives. Together, our team brings more than three decades of experience operating, advising, leading and governing luxury hotels, private members' clubs, leisure-led retail and mixed-use developments across the UK, Europe, Africa, the Middle East and South Asia.
Our expertise spans board-level oversight of operations, P&L management, financial controls, revenue growth, brand positioning and KPI optimisation — bringing an owner-mindset to every engagement, balancing commercial discipline with brand integrity and guest experience. Alongside this operational depth, co-founder Taher Tafader brings more than twenty years of real estate, acquisitions and deal-structuring expertise — giving Avari Hospitality a true dual perspective on every hospitality asset.
ANJANA PANDYA
Co-Founder & Principal, Avari Hospitality
OUR LEADERSHIP
A Team Built at
The Highest Levels of Hospitality
Avari Hospitality is co-led by Anjana Pandya, Co-Founder & Principal, whose career spans over thirty years at the highest levels of hospitality — from her early roles at Sheraton Hotels and the Montcalm Hotel (owned by JAL/Nikko Hotels), through senior finance positions at Queens Moat Houses and Champneys Group, to Managing Director of The St James's Hotel and Club. Alongside her, Co-Founder & Director Taher Tafader leads the firm’s real estate, acquisitions and commercial affairs.
That leadership experience shapes everything our team does. As Managing Director of The St James's Hotel and Club for fourteen years, Anjana led a five-star property with a Michelin-starred restaurant, destination bar and private members' club — navigating the pandemic, increasing ADR by £32, growing GOP to 47%, and completing a £1.4m refurbishment. Our team has also delivered engagements at The Devonshire Club, Admiralty Arch (Waldorf Astoria/Hilton), Home House, GuestInvest Group and the Royal Garden Hotel.
Currently, our team leads ongoing consultancy engagements across a 33-property portfolio (private client, formerly Marriott) and a 15-hotel London group (private client), conducting independent operational, financial, HR and compliance audits. We have also project-managed a two-year new-build five-star hotel and shopping mall development in Pakistan — experience that spans working with architects, MEP and lighting consultants, interior designers, procurement specialists, IT and branding teams from concept through delivery.
"Consultancy should change things — not just describe them."
— Anjana Pandya, Co-Founder
THE FOUNDERS
Two Disciplines.
One Hospitality Perspective.
Avari Hospitality brings together two complementary areas of expertise: hospitality operations and real estate investment. Together, our co-founders allow us to understand both sides of a hospitality asset — the property and the transaction itself, and the hospitality business operating within it.
ANJANA PANDYA
Co-Founder & Principal
Hospitality Operations & Commercial Performance
More than three decades of senior hospitality experience spanning hotel operations, finance, commercial performance, governance, pre-opening, asset performance and strategic consultancy.
Her experience includes senior leadership of five-star hospitality businesses — including ownership-level responsibility at St James's Hotel and Club, a five-star London hotel with a Michelin-starred restaurant — as well as hotel development and refurbishment projects.
TAHER TAFADER
Co-Founder & Director
Real Estate, Acquisitions & Deal Structuring
More than 20 years of real estate experience encompassing acquisitions, negotiations, investment structuring, commercial strategy, marketing, project management and property operations.
Focused principally on the London and wider UK markets across residential, commercial and mixed-use real estate, together with specialist hospitality and hotel acquisition opportunities — including off-market and privately negotiated transactions.
THE ASSET + THE OPERATION
Together, our co-founders allow Avari Hospitality to consider a hotel from two critical perspectives.
TAHER — THE ASSET
Real estate & investment perspective
ANJANA — THE OPERATION
Hospitality & commercial perspective
This combination is an important differentiator for Avari Hospitality — particularly within our Hotel Acquisition & Investment Advisory service.
Explore Acquisition AdvisoryOUR FOUNDATION
The Experience Behind
Our Team
Our team's expertise is built on more than three decades of combined leadership and advisory work across some of the most demanding environments in hospitality — the foundation we draw on in every engagement.
The St James's Hotel and Club
MAYFAIR, LONDON
Executive leadership of a five-star hotel with a Michelin-starred restaurant — £1.4m refurbishment, ADR +£32, GOP 47% and complete rebranding.
The Devonshire Club
CITY OF LONDON
Repositioned as a five-star city club — membership +15%, rooms revenue +20% and ADR +18%.
Royal Garden Hotel
KENSINGTON, LONDON
Finance stabilisation, new purchasing and payroll systems, and a streamlined external audit.
Admiralty Arch — Waldorf Astoria (Hilton)
WESTMINSTER, LONDON
Architectural design, procurement and consultant appointment for a landmark development.
Home House
MARYLEBONE, LONDON
Operations and financial control across private members' clubs, grooming outlets and a retail boutique.
Croydon Park Hotel
CROYDON, LONDON
Full financial control for a large privately-owned 214-room hotel.
Private Client — 33-Property Portfolio
UK (FORMER MARRIOTT PROPERTIES)
Operational, financial and compliance audits across a UK-wide hotel portfolio.
Private Client — 15 Hotels
LONDON
HR and payroll audit consultancy across the group's London portfolio.
The Biarritz Hotel & Billesley Manor (Bespoke Hotels)
ST BRELADE'S BAY, JERSEY & STRATFORD-UPON-AVON, UK
Advisory oversight of profitability, performance and strategic repositioning of both hotels.
GuestInvest Group
LONDON
Group accounts, pre-opening budgets and financial feasibility for new ventures.
Champneys Group
BEDFORDSHIRE, UK
Group financial leadership across the spa and wellness portfolio.
Queens Moat Houses
UK
Group hotel finance roles within the Group Hotel Division.
Sheraton Hotels
BOTSWANA, CYPRUS, MUNICH, PADOVA
International finance roles across multiple Sheraton properties.
New-Build Five-Star Hotel & Shopping Mall
PAKISTAN
Two-year project management from concept to delivery, working with architects, MEP, interior designers and procurement.
PROFESSIONAL STANDARDS
Our team brings chartered accounting and financial management qualifications, hospitality operations and commercial leadership credentials, and ongoing professional development through industry programmes. Every engagement is conducted with licensed, compliant and governance-led discipline.
INTERNATIONAL REACH
Our team has delivered advisory and leadership engagements across the UK, Europe, Africa, the Middle East and South Asia — including multi-property portfolio audits, international hotel finance roles, and a two-year new-build five-star hotel and shopping mall development in Pakistan.
OUR PHILOSOPHY
We believe consultancy
should be different
PRACTICAL
Recommendations must work in the real world — not just on paper.
COMMERCIAL
Every decision should have a clear business rationale and measurable outcome.
GUEST-FOCUSED
Operational performance should never come at the expense of the guest experience.
DATA-LED
Decisions should be supported by meaningful performance information.
HANDS-ON
Where required, we work alongside management teams to implement change.
THE AVARI GROUP
Part of a Group That
Operates, Not Just Advises
Avari Hospitality is the strategic consultancy arm of the Avari Group — sister company to Avari Apartments, London's premier luxury serviced apartment operator.
This association is fundamental to how we work. While most consultancies draw only on advisory experience, Avari Hospitality is backed by a living, breathing hospitality business. Avari Apartments operates, lets and manages luxury serviced apartments across London — dealing with the same operational, commercial and guest-experience realities our consultancy clients face every day.
That means our advice is not theoretical. It is tested in real properties, with real guests, real teams and real P&Ls. When we recommend an operational structure, a pricing strategy or a technology platform, it is because we have seen it work — or fail — in our own operation.
REAL OPERATING EXPERIENCE
Our consultancy is informed by a live serviced apartment business, not just past engagements.
TESTED METHODOLOGY
Pricing, distribution, housekeeping and guest-experience models proven across Avari Apartments' portfolio.
SHARED EXPERTISE
Cross-pollination of insight between the operating business and consultancy engagements.
SERVICED APARTMENT SPECIALISM
Direct, current expertise in one of the most dynamic sectors of London hospitality.
SISTER COMPANY
Avari Apartments